Privacy Policy of Trensition N.V.

Last Updated in
June 2024

General information

As a rule, it is possible to use our website without providing personal data. If personal data (such as name, address or e-mail address) is collected on our pages, this is always done on a voluntary basis. We also collect navigation information. This is data about your computer and your visit to our website, in particular your IP address, your location, the browser you are using, referral source, length of your visit and pages you have opened.

In addition to other uses set forth in this Privacy Policy, we may use personal information to improve your browser experience by personalizing the Web pages and improving the registration service. By completing a registration form on our website, you consent to receiving e-mails from Trensition. The e-mails contain information about useful content and offers.

We will not make your personal data, which we process for sending the e-mails, available to third parties.

You can unsubscribe from these e-mails at any time with effect for the future:

  • by clicking on the unsubscribe link contained in every e-mail
  • by e-mail to info@trensition.eu
  • by letter to TRENSITION N.V.

Sassevaartstraat 46/204,

9000 Gent, Belgium

We use navigation information to operate and improve the Websites and our registration service. We use navigational information alone or in combination with personal information to send you personalized information about our company. Navigation information is not shared with third parties.

1. Information on the collection of personal data

(1) In the following, we inform you about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behaviour.

(2) The person responsible pursuant to Art. 4 para. 7 of the General Data Protection Regulation (GDPR) is

TRENSITION N.V.

Sassevaartstraat 46/204,

9000 Gent, Belgium

You can reach our data protection officer at mathias.colpaert@trensition.eu or our postal address with the addition "To the data protection officer".

(3) We do not use any procedures for automated decision-making including profiling pursuant to Art. 22 para. 1 and 4 GDPR.

(4) If we use commissioned service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below.

2. Your rights

(1) You have the following rights against a data controller in respect of personal data relating to you:

  • Right to information,
  • Right to rectification or erasure,
  • Right to restriction of processing,
  • Right to object to processing,
  • Right to data portability.

(2) You also have the right to complain to a data protection supervisory authority about our processing of your personal data.

3. Objection or revocation against the processing of your data

(1) If you have given your consent to the processing of your data, you may revoke this consent at any time. Such a revocation affects the permissibility of the processing of your personal data after you have expressed it to us. The permissibility of the processing of your data up to the time of your revocation remains unaffected.

(2) Insofar as we base the processing of your personal data on the balance of interests, you can object to the processing. This is the case if the processing is not necessary, in particular, for the performance of a contract with you, which is shown by us in each case in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data in the way we have done. In the event of your objection, we will review the situation and either cease or adjust the data processing or show you our compelling legitimate grounds for continuing the processing.

(3) When your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.

4. Collection of personal data when visiting our website

When using the website for informational purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The legal basis is Art. 6 para. 1 p. 1 lit. f GDPR. The legitimate interest lies in the technical feasibility of your request and securing the website against attacks. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us:

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (page visited)
  • Access Status/HTTP Status Code
  • Data volume transferred in each case
  • Previously visited page
  • Browser
  • Operating system
  • Language and version of the browser software.

5. Processing of data on your end devices ("Cookie Policy")

(1) Cookies are stored on your terminal device when you use our website. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can flow to the body that sets the cookie. Cookies cannot execute programs or transmit viruses to your computer, but are primarily used to make the website faster and more user-friendly. This website uses the following types of cookies, whose function and legal basis we will explain below:

  • Transient cookies: Such cookies, especially session cookies, are automatically deleted when the browser is closed or by logging out. They contain a so-called session ID. In this way, various requests from your browser can be assigned to the joint session and your computer can be recognised when you return to our website.
  • Persistent cookies: These are automatically deleted after a predefined duration, which is set differently depending on the cookie. You can view the cookies set and the duration at any time in the settings of your browser and delete the cookies manually.

Strictly Necessary cookies

  • Cookie key: __cf_bm
    -  Domain: .linkedin.com
    -  Path: /
    -  Cookie type: Third-party
    -  Expiration: 6 months
    -  Description: Used to store guest consent to the use of cookies for non-essential purposes.
  • Cookie key: li_gc
    -  Domain: .hubspot.com
    -  Path: /
    -  Cookie type: Third-party
    -  Expiration: 30 minutes
    -  Description: This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Performance cookies

  • Cookie key: ___hstc
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: 6 months
    -  Description: This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
  • Cookie key: __hssrc
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: Session
    -  Description: This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
  • Cookie key: _ga
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: 1 year 1 month
    -  Description: This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
  • Cookie key: _ga_VGVY0LGWBB
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: 1 year 1 month
    -  Description: This cookie is used by Google Analytics to persist session state.
  • Cookie key: _ga_V8LLKQ71JT
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: 1 year 1 month
    -  Description: This cookie is used by Google Analytics to persist session state.
  • Cookie key: __hssc
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: 30 minutes
    -  Description: This cookie is used by Google Analytics to persist session state.

Targeting cookies

  • Cookie key: _gcl_au
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: 3 months
    -  Description: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
  • Cookie key: bcookie
    -  Domain: .linkedin.com
    -  Path: /
    -  Cookie type: Third-party
    -  Expiration: 1 year
    -  Description: This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.
  • Cookie key: test_cookie
    -  Domain: .doubleclick.net
    -  Path: /
    -  Cookie type: Third-party
    -  Expiration: 15 minutes
    -  Description: This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.
  • Cookie key: messagesUtk
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: 6 months
    -  Description: This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser.
  • Cookie key: lidc
    -  Domain: .linkedin.com
    -  Path: /
    -  Cookie type: Third-party
    -  Expiration: 1 day
    -  Description: This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

Functionality cookies

  • Cookie key: hubspotutk
    -  Domain: .trendtracker.ai
    -  Path: /
    -  Cookie type: First-party
    -  Expiration: 6 months
    -  Description: This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary.

Unclassified cookies

  • Cookie key: li_sugr
    -  Domain: .linkedin.com
    -  Path: /
    -  Cookie type: Third-party
    -  Expiration: 3 months
  • Cookie key: _cfuvid
    -  Domain: .hubspot.com
    -  Path: /
    -  Cookie type: Third-party
    -  Expiration: Session

6. Contacting

(1) You can contact us by e-mail or via the contact form on our website. In this case, the data you provide (your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions. There is no obligation to provide the personal data. The possible consequence of not providing the data is that we are unable to process your request or answer your query in the desired manner. We delete the data accruing in this context, if the enquiry is contract-related, after the deadlines for the term of the contract. Otherwise, we delete your data after storage is no longer necessary (e.g. if the enquiry has been completely dealt with) or restrict processing if there are statutory retention obligations.

(2) The legal basis of data processing for enquiries by e-mail is Art. 6 para. 1 lit. f GDPR. The legitimate interest lies in the opening of contact options and participation in usual communication channels. When using the contact form, we ask for your consent. The legal basis of data processing for enquiries via the contact form is therefore Art. 6 para. 1 lit. a GDPR. The revocation of your consent is possible at any time without affecting the permissibility of the processing until the revocation.

7. Online application procedure

(1) You can submit your application documents by using our online application form, by post or by handing them in personally. We ask you to refrain from applying by e-mail.

In the course of submitting the application documents, personal data will be processed by us. Which personal data is processed when using our online application form can be seen from the respective input masks, whereby the necessary mandatory data is specially marked in each case. All other information is voluntary. In the course of sending your documents by post or in the case of personal handover, the personal data that you voluntarily provide to us will be collected.

(2) Your personal data will be used for the purpose of carrying out the application procedure and for the possible conclusion of an employment contract. Insofar as no employment relationship is established, your application documents will be deleted no later than 6 months after rejection. If you have decided to join our talent pool, your data will be deleted after one year.

In the event that we conclude an employment contract with you after the application process has been completed, the personal data collected during the application process will become part of your personnel file and will be used to implement the employment relationship.

(3) The legal basis for data processing in the context of the application procedure is Art. 6 para. 1 p. 1 lit. b GDPR. The legal basis for data processing in the context of the talent pool is your consent (Art. 6 para. 1 p. 1 lit. a GDPR). You may revoke your consent at any time without affecting the permissibility of the processing until revocation.

The provision of personal data is neither legally nor contractually required, but may be necessary for the conclusion of a contract. The possible consequence of not providing this data is that your application may not be considered or not considered sufficiently or that the application process may be delayed due to necessary enquiries.

8. HubSpot

(1) Our website uses HubSpot, an online marketing service provided by HubSpot Inc, 25 First Street, Cambridge, MA 02141 USA ("Hubspot"). We use this integrated software solution for our own marketing purposes, for lead generation and for customer service purposes. This includes, but is not limited to, email marketing which governs the sending of newsletters as well as automated mailings, social media publishing and reporting, contact management such as benefit segmentation and CRM, landing pages and contact forms.

We primarily record the interactions between you as a user of the website and our website with the help of cookies, data on the device/browser, IP addresses and website or app activities. The duration of the storage of the cookies is stated in the Cookie Policy (§ 5) under Functional duration. Any data beyond this is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

(2) The legal basis for the collection and further processing of the information is your consent (Art. 6 para. 1 p. 1 lit. a GDPR). The revocation of your consent is possible at any time without affecting the permissibility of the processing until the revocation.

There is no obligation to provide the personal data. The possible consequence of not providing the data is that you will not be able to use our website to its full extent and we will not be able to use your data to improve our services.

(3) The information generated by the cookie and the IP addresses about your use of this website are usually transferred to a HubSpot server in the USA and processed there. There is currently no adequacy decision of the Commission for a data transfer to the USA, but HubSpot offers suitable guarantees by concluding so-called standard contractual clauses. More information on the standard contractual clauses is available at https://legal.hubspot.com/dpa.

(4) Further information on data processing when using HubSpot is available at: https://legal.hubspot.com/privacy-policy.

9. LinkedIn

(1) In addition to our website, we also use the social media platform LinkedIn to present our company. The social media platform LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn").

You can find the imprint of LinkedIn at: https://www.linkedin.com/legal/impressum

You can reach LinkedIn via the contact form provided: https://www.linkedin.com/help/linkedin/ask/PPQ

You can reach LinkedIn's data protection officer at LinkedIn's postal address with the addition "Legal Dept. (Privacy Policy and User Agreement)" or via the contact form provided for this purpose at the following address: https://www.linkedin.com/help/linkedin/ask/ppq.

When visiting our company page on LinkedIn, data processing is carried out under joint responsibility. The relevant agreement pursuant to Art. 26 GDPR can be found at the following address: https://legal.linkedin.com/pages-joint-controller-addendum

(2) We would like to point out that you use our presence on LinkedIn and the functions of the social media platform on your own responsibility. This applies in particular to the use of the interactive functions (e.g. commenting, sharing, rating). When you visit our LinkedIn page, LinkedIn collects, among other things, your IP address and other information that is present on your terminal device in the form of cookies. This information is used to provide us, as the operator of the LinkedIn page, with statistical information about your interaction with us.

Further information on data processing by LinkedIn can be found in LinkedIn's privacy policy at: https://linkedin.com/legal/privacy-policy.

(3) The legal basis for the collection and further processing of the information is your consent, which you have given to us or LinkedIn (Art. 6 para. 1 p. 1 lit. a GDPR). The revocation of your consent is possible at any time without affecting the permissibility of the processing until the revocation.

There is no obligation to provide the personal data. The possible consequence of not providing it is that you cannot visit our company's LinkedIn page or view and interact with our posts on the social media platform.

(4) The social media platform LinkedIn is operated on servers in the USA. There is currently no adequacy decision by the Commission for data transfer to the USA, but LinkedIn offers suitable guarantees by concluding so-called standard contractual clauses. More information on the standard contractual clauses is available at the following addresses:

(5) To exercise your data protection rights, you can contact us or LinkedIn. To the extent that one party is not responsible for responding or needs to obtain the information from the other party, we or LinkedIn will then forward your request to the relevant partner. Please contact LinkedIn directly for questions about profiling and processing of your data when using the LinkedIn site. If you have any questions about the processing of your interaction with us on our LinkedIn site, you can contact us at the contact details provided in § 1.

10. Newsletter

We send newsletters and other electronic messages containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipient. Newsletters generally contain information about our products, offers, promotions and the activities of our company.

The registration to our newsletter takes place via our website. To log the registration, the registration and confirmation time as well as the IP address are stored.

Dispatch service provider: The newsletter is dispatched by HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500, https://www.hubspot.com

HubSpot is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with the European level of data protection.

The dispatch service provider generally uses the processed data in pseudonymous form (i.e. without allocation to a user) for the optimisation or improvement of its own services (e.g. for the technical optimisation of the dispatch and the presentation of the newsletter or for statistical purposes). However, the dispatch service provider does not use the data to contact the recipients of the newsletter itself. He also does not pass on the data.

The newsletters contain a so-called "web-beacon", i.e. a file the size of a pixel, which is called up by the server of the dispatch service provider when the newsletter is opened.

Technical information (type of browser, system data, e.g. IP address) is collected. This information is used for the technical improvement of the services. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked.

This information can be assigned to the individual newsletter recipients. However, it is not our aim to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Cancellation/revocation - You can revoke your consent to receive our newsletter at any time. Thus your consents to its dispatch by the dispatch service provider and the statistical analyses expire at the same time. A separate revocation of the shipment by the shipping service provider or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and canceled their subscription, their personal data will be deleted.

We may also use other services like Mailchimp to send Newsletters.

11. Livestorm

We use livestorm to host our webinars. If you have registered for our webinars, your data will be processed by Livestorm for sending you the automated emails. Go through their terms of service and privacy policy for more details. The data between Livestorm and Hubspot is syched using Zapier. You can check their privacy policy here.

11. Disclaimer

We constantly check and update the content that we have published on our website. We assume no liability or guarantee for the topicality, correctness and completeness of the published contents.