How 50 insurance leaders uncovered 21 strategic blind spots — and what comes next
Trend Board
Bring Strategic Focus to
Trend Research — Without the Manual Work
Even strong research workflows stall when trends are buried in static decks and scattered tools. Trend Board brings everything into one place — dynamic, scored, and designed to evolve with your strategy.
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What used to take weeks now starts with a single board.
Your team doesn't need more data. You need direction. Trendtracker’s Trend Board turns complex trend ecosystems into a single, strategic workspace — tailored to your goals. Whether you're running workshops, scouting markets, or aligning stakeholders, Trend Board makes your research usable.
Streamline strategic research with AI and automation.
Tailored trend selection
Tailor Trend Boards with your organisation's vision and goals and access a diverse range of trends within customisable contexts.
Data-backed impact scoring
Every trend is evaluated on maturity, traction, media coverage, and regional intensity.
Geo & sector context
Zoom in on market shifts by location, sector, or strength of emergence.
Instant summaries
Get high-level AI-assisted summaries of each trend—perfect for fast briefings or board prep.
Action Suggestion (ROESI Model)
Get a built-in strategic recommendation: Recognize, Observe, Explore, Strategize, or Incorporate.
Make trend research work for your strategy (not the other way around)
From early scanning to executive alignment, your trend workspace supports every stage of strategic research.
Gain visibility
Spot emerging signals and trend clusters across regions, sectors, or custom themes.
Create clarity
Score and filter trends by relevance, momentum, or time horizon — all in your chosen context.
How to respond?
Share live boards with stakeholders, control access, and keep everyone aligned on what matters.
Zoom out.
Dive in.
Align fast.
Track change across sectors, regions, or themes — then zoom into the trends that matter most.
Whether you're scanning for emerging technologies, ESG developments, or shifting customer expectations, every trend is scored, summarized, and ready for action.
I have to say, the Trend Board is such a valuable and engaging feature to interact with. Our internal satisfaction survey confirmed the platform’s effectiveness and its ability to align with our local priorities, achieving a 92% satisfaction level.
- Strategy director from GCC consulting company
One workspace. Many ways to use it.
Every team has a different starting point. Whether you're mapping risks, scouting new tech, or planning your next move — there's a smarter way to track and act on what’s emerging.
Trend Analysis & Forecasting
Explore trends by strength, growth, and timing. Spot the ones that matter.
Explore use case -->Strategic Foresight & Planning
Shape long-term thinking with data-backed trend insights.
Explore use case -->Innovation & Product Development
Prioritize ideas backed by trend data, not just instinct.
Explore use case -->Investment Trend Analysis
Evaluate new spaces and identify early-stage opportunity.
Explore use case -->Market & Consumer Insights
Keep up with evolving behaviors, needs, and expectations.
Explore use case -->And a lot more...
Coming Soon:
(name), An assistant that thinks like a strategist
Soon, you’ll get help building, structuring, and refining your trend board with smart suggestions tailored to your goals, regions, and time horizons. Yes, a powerful AI Agent is on the way.
- Personalized board setup
- Smart suggestions by strategy theme
- Evolves as your board evolves
- Fully integrated, not bolted on
Want early access or a preview?
Need clarity?
You’re in the right place.
What is a trend board and why should I use one?
A trend board is more than a list of trends. It’s a structured, shareable space where you can track change across industries, regions, and themes. Trendtracker’s Trend Board helps you move from scattered notes and static PDFs to one dynamic view — scored, ranked, and built around your strategy. It’s ideal for teams working on foresight, innovation, risk, or market intelligence.
How do I know which trends are relevant to my business?
Trendtracker’s Trend Board makes relevance clear with built-in filters and scoring. You can tailor your view by industry, region, or topic and focus on the trends that are gaining traction within your strategic context.
Every trend includes metrics like strength, growth, time horizon, and a ROESI-based recommendation, helping you prioritize what matters.
Can I share my trend board with people outside my organization?
Yes. You can share boards with internal teams or external partners — even if they don’t have a Trendtracker account. Set view-only or edit access, manage who can reshare, and even auto-onboard anyone with your company’s domain. It’s designed for flexibility and collaboration, without compromising control.
What’s the difference between a trend board and a trend radar?
Trend Board is your strategic workspace. Trend Radar is your live, visual overview. You use the Trend Board to track, score, and prioritize trends — organized by context, theme, or team. Based on that input, the Trend Radar gives you a dynamic, always-on visualization that supports continuous horizon scanning. Together, they help you move from detailed research to a strategic snapshot without jumping between tools.
Can I prioritize trends based on growth, maturity, or strategic fit?
Absolutely. Trend Board helps you cut through the noise with clear metrics:
- Trend Strength and Forecasted Strength show current and future impact
- Time Horizon tells you when a trend will likely peak
- ROESI suggestions help you decide if you should recognize, explore, or act
- It’s everything you need to move from trend scanning to strategic action.
Can I use Trend Board for weak signal detection or horizon scanning?
Absolutely. You can track emerging signals over time, view trends by change rate and maturity, and visualize them through a continuously updated Trend Radar.
Will I get help building the right trend board?
Yes — you’re not on your own. Our team will guide you through creating a board that fits your goals, industry, and context. And soon, you’ll also have support from a built-in AI Agent — a smart assistant designed to recommend relevant trends, suggest structure, and help shape a board that evolves with your strategy.
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