Market and consumer insights

Navigate market shifts with strategic intelligence

Leverage AI to transform online news into real-time clarity. Stay ahead by identifying consumer trends and predicting market shifts.

Spot it. Analyse it. Anticipate it.

Master real-time trends with our AI-driven insights. Get actionable intelligence that prepares you to navigate future consumer shifts confidently, ensuring no consumer misalignment.

Book a demo

Benefits

Increase the performance of your teams

Keep a constant pulse on market movements.
Achieve more with streamlined analytics.
Expand your insights with tailored insights about consumer needs and cohorts.
Tailor information to fit your business needs.
Automatically discover weak signals and emerging trends
Rely on AI-driven trend scoring and forecasts for accurate predictions

Features

Aim for automated workflows with Trendtracker

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Visualise the strength
of trends with our radar
Curious about a trend's current strength or its future direction? Our Trend Radar provides quick, easy answers. Effortlessly navigate the dynamic market landscape with actionable, visually appealing insights at your fingertips.

Master trend impact
with data-driven scoring
Say goodbye to guesswork and welcome clear, unbiased insights. Our AI-powered trend analysis delves into trend strengths and evolutions, providing you with deep insights that are easy to understand and act on.

Get summarised
tailored news
How many browser tabs do you have open right now? Streamline your workflow with our personalised news feed. Instantly access the most relevant updates and AI-powered summaries, letting you focus on what truly matters.

Tailor metrics to
your specific needs
Your strategy, your rules! Tailor data to your tune—focus on today’s trends or tomorrow’s opportunities. Choose your focus: industry, region, or rather something else? Our customisable metrics adjust instantly, bringing your unique strategy to life.

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Collecting trend insights, simplified

Trendtracker excels in Market and Consumer Insights and more,
making it the ideal platform for all your strategic needs.

Trend Analysis and Forecasting

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Innovation and Product Development

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Risk Management

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Technology Scouting Platform

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Strategic Foresight and Planning

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And a lot more...

Testimonials

Trusted by leading
companies around the world

"Trendtracker helps us zoom in on the trends that matter to our categories. Being able to tailor insights really makes a difference"
Global Consumer Insights
"Trendtracker’s AI Strategy Analyst gives us fast, clear answers and helps us focus on what trends actually mean for our world of sport."
Strategy & Market Intelligence
"We use Trendtracker to explore innovation themes and connect new technologies to strategy."
Corporate Technology & Foresight
"The signals feel genuinely relevant to fast-moving consumer goods. We’re not just spotting trends, we’re understanding what they mean for us."
Consumer Insights & Innovation
“The world is changing fast, but Trendtracker cuts through the complexity with AI-powered and human-scored trends to sharpen our decisions.”
Hans De Cuyper
CEO
"Trendtracker delivers the hard metrics strategy and innovation executives need to map change and make better decisions."
Erwin Danis
Innovation Director
“The AI Analyst is a joy to use. Our internal survey confirmed its effectiveness and alignment with local priorities, reaching 92% satisfaction.”
Strategy Team
“AI Analyst is already helping a lot!”
Innovation Analyst
“The insights provided by AI Analyst really matched my expectations. They were very specific and helpful for understanding what’s happening”
Global Investment Fund Strategy Director
“Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker."
Matthias Coene
Risk Assurance Director
“The Trend Radar is very useful for our team discussions.”
Strategy Team
“Trendtracker helps SWR spot change signals and sparks fresh ideas with valuable insights from other domains.”
Florian Schmitt
Strategy Team
“In 2024, we checked the box. We work with the best of AI.”
Leander Monbaliu
Partner & Chief Business Officer
“Trendtracker's tailored insight is excellent. Really good work as it gives us exactly what we needed.”
Market Insights Team

Strategize smarter with Trendtracker

Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.

Book a demo