If you're a strategist, consultant, or innovation lead, you probably spend too much time chasing information instead of acting on it. Boards, clusters, documents, signals—they're scattered across platforms, dashboards, and files. You open one tab, then another, and before you know it, you've lost the thread.

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It's not that you don't have data. It's that you're constantly trying to find the right data, buried under layers of clicks, lists, and guesswork.

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So when it comes time to deliver an insight or make a decision, you're not just using your strategic mind. You're using detective skills. And not the good kind.

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Why navigation matters more than ever

Navigation isn't just about design. It's about thinking speed. When information flows in a way that mirrors how strategists think—zooming out to scan the landscape, then zooming in to validate signals—the entire workflow becomes smoother. Faster. Clearer.

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That's what inspired a major shift inside Trendtracker.

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Our platform now includes a fully redesigned vertical navigation experience. It's a small UI change that unlocks big strategic impact.

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Here's how it works, and why it matters.

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From scattered to streamlined: a vertical view of your strategic landscape

The new vertical menu brings everything you need into one view. Instead of jumping between horizontal tabs and drop-downs, you now see a clear, structured hierarchy:

• Your main spaces (Home, Discover, Settings)
• All of your boards and workspaces
• The clusters and trend tracks within each board

It's like going from a messy desktop to a command center. You can pin key views, expand or collapse what you need, and instantly jump between levels of analysis without losing your place.

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No more getting lost in tabs

Each board now has its own in-board menu, so you can dive into subcategories and trend groupings without the click maze. Think of it as zooming into a cluster while still seeing the bigger picture. You stay oriented. You stay focused.

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Need to manage dozens of boards or hundreds of trends? The menu scales with you. You can reorder, rename, pin, or hide what matters—and right-click for contextual actions that save time.

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Designed for how strategists actually work

When you're researching, you need to move fluidly:

• From trend discovery to evaluation
• From weak signals to maturity mapping
• From scenario planning back to the raw data

The new navigation reflects that loop. It doesn't lock you into a linear flow. Instead, it supports the non-linear thinking that defines strategy work.

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You can:

• Open boards and tracks in place
• Quickly access data views or summaries
• Move from context to content without friction

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This isn't just better UX. It's a system that adapts to how foresight and strategy teams actually operate.

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Have you read?

• ‍How to build a Trend Board — and share it with your strategy team‍
• The ways top strategists spot disruptive trends

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A system that scales with your complexity

Whether you're working on 3 projects or tracking 300 signals, clarity matters. The vertical menu makes Trendtracker easier to scale across teams, departments, and time zones. Everyone sees the same structure. Everyone works from the same source of truth.

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And if you're a consultant juggling multiple clients, or a corporate strategist building internal radar systems, that structure isn't a nice-to-have. It's essential.

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What this means for new users

If you're not using Trendtracker yet, this update isn't just about a menu. It's about removing the friction between you and your next insight.

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Instead of spending 40% of your time trying to find what you were working on, you spend more time thinking, analyzing, and delivering.

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This kind of navigation isn't common in strategic intelligence tools. It's built for people who deal with complexity every day—and need a way to cut through it.

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How to explore it for yourself

Curious what this new flow feels like in action? Book a short demo with one of our experts and get a firsthand look.

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We'll walk you through the new structure, show you how to align it with your team's way of working, and explore how it can support more confident and efficient trend research.

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For strategy professionals used to digging through siloed systems, it's a bit of a relief.

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Insight is about more than just data (it's about structure)

The right insight at the wrong time is just noise. That's why we believe structure is a key part of strategic intelligence. And it's why we built this feature not as an add-on, but as a foundation.

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Because when you can see clearly, you can think clearly. And that's where better decisions start.