Comprehensive data beyond social media

While Brandwatch pulls primarily from social media platforms and online conversations, Trendtracker goes beyond.

By aggregating data from diverse sources—including economic reports, industry publications, and emerging market analyses—Trendtracker ensures you have the most relevant and comprehensive insights for strategic decision-making.

With a customizable newsfeed tailored to your industry, you get real-time updates on market shifts, competitor activity, and emerging trends. This broader data pool gives your team a clearer understanding of both consumer sentiment and the larger forces shaping your industry, empowering you to act with confidence.